Waxflower Debut New Music Video, “Ring”
Debut New Music Video “Ring”
Brisbane, AUS – Fresh off the success recent single “Ring,” Brisbane’s Waxflower are thrilled to share their brand new music video for the track. While previous single “Soak” debuted a darker, heavier direction for the pop-punk quartet, “Ring” arrived as its brighter, pop-laden sibling, still embracing electronic elements while delivering nostalgic sounds of 2000s pop and a soaring, hook-driven chorus.
Waxflower frontman Tristan Higginson reveals that the new single “is a self-affirmation. A reminder to myself that it’s worth fighting odds, industry and enemies to keep my creative passion alive.”
“I think there is a lot to unpack with ‘Ring’. Maybe more to the song than at face value,” shares guitarist + co-director Nick Hargans. “For this video I wanted to really let the song have its own platform and speak for itself, so when making the video and the concept we spent more time playing on the lyrics and putting Tristan inside some of the scenarios that are in the lyrics.”
Adds co-director Giles Higginson: “With the ‘Ring’ video we wanted to represent the song in a very literal way by using different scenes to pair with the lyrics. We tried to keep things pretty tongue in cheek to go along with the playful undertones that ride below the serious notes of the song.”
Previous single “Soak” followed on from the band’s heart-on-sleeve debut EP We Might Be Alright (2021). The track caught the attention of both domestic and international media, receiving support from the likes ofWall of Sound, Hysteria, Rock Sound, CLASH, Punktastic, DSCVRD, and more, alongside an addition totriple j Unearthed rotation. “Soak” was also hailed as triple j Unearthed’s “Track of the Day” on release, and landed Waxflower’s first ever BBC Radio 1 spin on Daniel P Carter’s Rock Show alongside airplay on triple j’s Short.Fast.Loud program.
Plenty of playlist support followed suit, with Spotify adding the track to Rock Out, The Punk List, and major playlist Pop Punk’s Not Dead, alongside the platform’s viral alternative playlist the locker_ where it still remains. “Soak” has also dominated Amazon Music’s alternative playlists, with additions to Punk Scene, Fresh Rock, and Breakthrough Alternative.
Formed in 2020, Waxflower was founded via a shared passion for genuine, emotionally charged alternative rock. The band merge influences from Jimmy Eat World, Kisschasy, The Maine & nothing, nowhere to match their unique perspective with progressive melodies and hooks.
Wasting no time, debut singles ‘Cut Your Teeth’ & ‘Back To Back’ saw the band play sold-out shows across Australia, sign with Australian booking agency Select Music, perform alongside global heavyweights Simple Plan, The Maine, Stand Atlantic, and The Dangerous Summer and finally signed with European label Rude Records (Saves The Day, Less Than Jake, The Maine).
Debut EP We Might Be Alright saw the band return to acclaimed producer Stevie Knight (Stand Atlantic, Between You & Me, Short Stack) to polish off a release that would garner global coverage. Support from international outlets RockSound (UK), Chorus.FM (US) & Kerang! Radio (UK) followed, with the band receiving extensive airplay and scope from Australian youth broadcaster triple j (AU) for singles “Again,” “Not Alone,” with “Food For Your Garden” premiering on triple j’s “Home & Hosed.”
Across platforms, the EP has amassed 270,000+ streams in only 6 months, with fans constantly returning for more. Support from Spotify was immediate, (New Punk Tracks, Local Noise & Pop Punk’s Not Dead) as well as recognition from Apple Music (Rise and Grind, Breaking Rock & New in Alternative), & Amazon Music (Punk Scene, Fresh Rock, Breakthrough Alternative).
2021 saw the band perform at Mountain Goat Valley Crawl, The Zoo’s Anti-Social Series, and Scorched Festival before also selling out their largest headline show to date. Additionally, Waxflower were nominated by Sounds Australia to perform alongside DZ Deathrays, Stand Atlantic, and more as part of Amazon Music’s “Rock Scene Presents” showcase.
Entering the tail-end of 2021 with an expansive new sound, Waxflower’s vision remains constant; to create moments of honesty and vulnerability within their music – doing so through an expansive range of sonic influences.